Some mobile ads you can't really complain about because they help subsidize the costs of free apps. But there are some ads that are just annoying because of the location and the timing of it. You might expect to see ads on your Android phone while playing a free game, getting search results, and on some free apps, but you wouldn't expect to be solicited while looking at your notification bar.
T-Mobile is pushing ads to Android notification screens
Japanese carrier KDDI recently angered some of its customers by using the notification bar on Android devices to run push advertisements for the Au One Market. Now, it seems that T-Mobile has started using the notification bar on Android to send out ads. According to TmoNews, customers of the nation's fourth largest carrier are protesting on T-Mobile's forums and websites about ads they have received on their notification bar for the T-Mobile VIP Zone, March Madness brackets and other promotions. The ads started on T-Mobile's My Account app after it was updated, and spread to the notification bar.
Since users can't opt out of the notifications or even uninstall the My Account app on models running stock OS, all that is left is to complain. Most feel that the notification bar is for personal information and that ads just do not belong on it. And there also is the waste of battery power to consider. It might not seem like much energy is being wasted, but as many Android users know, every bit of battery life adds up.
If you're a T-Mobile customer using an Android smartphone, have you received any ads on your notification bar? Let us know by dropping a comment in the box below!
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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