AT&T releases barcode reader and code producer apps for smartphones

In a recent survey, 80% of those asked in the U.S. said that they would like to scan barcodes on their mobile phone. 69% want to scan barcodes to receive discounts and coupons. With those figures in mind, AT&T has released a couple of apps for smartphones including Android and BlackBerry models. One app, called AT&T Code Scanner, will allow you to scan 2D (QR or datamatrix) or 1D (UPC or EAN) barcodes, This is a free download from  the Android Market or BlackBerry App World. Other smartphone users can visit the source link for the app. For those interested in how barcodes can be used on a mobile phone, visit this link.

The second free app offered by AT&T is the Create-A-Code. With this installed on your phone, you can create your own barcode to send friends or family to your Facebook account, blog or favorite web site. AT&T is offering more info about making barcodes when you click here. The carrier has also put together a Code Management Platform for businesses to create and manage barcode related campaigns for customers. Right now, it is available only to members of AT&T's Mobile Barcode Charter Program although it eventually will be made available to all businesses. Michael Antieri, President, Advanced Enterprise Mobility Solutions, AT&T Business Solutions said, "Over the course of this year, we intend to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers." 

source: AT&T via FierceMobile