40% of iPads bought on Black Friday were by Android smartphone owners

So which devices were in demand on Black Friday? According to a survey of 125,000 shoppers, different variations of the Apple iPad were very much in demand last Friday, along with the Microsoft Surface RT. At Walmart, the 16GB Apple iPad mini was the top seller for Black Friday, priced at $299. At Target, the 16GB Apple iPad Air was the device most in demand on Friday, with a $479 price tag.

Over at big box retailer Best Buy, the OG 32GB Microsoft Surface RT slab led the way, priced at $199. Microsoft already wrote off about $900 million of these tablets and at $199 they were obviously priced to move. We wonder how many thought that they were buying the new iteration of the slate. The tablet that never dies, the 16GB Apple iPad 2 was the runner up to the Surface RT at Best Buy. The 16GB Amazon Kindle Fire came next, with the OG version of the 7 inch Android slab going for $99.

While tablets captured the first four spots at Best Buy, they had the first three at Target. After the aforementioned iPad Air on top, the 16GB Apple iPad mini and the 32GB Apple iPad Air were numbers two and three respectively. Keep in mind that this is the version of the 7.9 inch iPad without a Retina display. Walmart's top Black Friday device sales were a lot more varied than the other two retailers. The top ranked iPad mini, which we already mentioned, happened to be the only connected smartphone or tablet in the deep discounter's top five.

Speaking of the Apple iPad, according to InfoScout, who called this its first annual Black Friday survey, 40% of Apple iPad purchases on the so-called 'shopping holiday', were made by those who use an Android smartphone. Obviously, Android tablet manufacturers need to discover what the problem is here. And lastly, of those who shopped last Friday, only 29% spent more money online than at a brick and mortar score.


source: InfoScout (1), (2) via PCMag