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Neither. It's journalists getting too snoopy. It used to be when there would was a rumor of a new phone, everything was up for debate, nothing finalized until the company officially released an announcement. Some companies were worse about leaks, maybe due to sloppiness. Apple always locked everything down so you couldn't confirm a single thing until release date. But who cares? Why should they hide, they are just trying to run a business. Now everything is known about a new phone before the official keynote simply because you guys can't just write news stories, now you have to conjecture and speculate. Is that news? No.
Now leakers/journalists will dig through supplier orders, patents filed, review internal code, any info they can glean to get more clicks.
Phone manufacturers will buy an ad to promote their newest product. They are not releasing anything for the purpose of hype. You guys invented that false demand.
As someone who has worked with several OEMs in the smartphone space, most leaks are not intentional. They take these things quite seriously and people often lose their jobs over things.
This is not to say that it never happens. It's just not usually the major players in the industry. Some smaller companies are notorious for doing. *cough cough*...NOTHING.
Things that are NOT allowed:
Neither. It's journalists getting too snoopy. It used to be when there would was a rumor of a new phone, everything was up for debate, nothing finalized until the company officially released an announcement. Some companies were worse about leaks, maybe due to sloppiness. Apple always locked everything down so you couldn't confirm a single thing until release date. But who cares? Why should they hide, they are just trying to run a business. Now everything is known about a new phone before the official keynote simply because you guys can't just write news stories, now you have to conjecture and speculate. Is that news? No.
Now leakers/journalists will dig through supplier orders, patents filed, review internal code, any info they can glean to get more clicks.
Phone manufacturers will buy an ad to promote their newest product. They are not releasing anything for the purpose of hype. You guys invented that false demand.
As someone who has worked with several OEMs in the smartphone space, most leaks are not intentional. They take these things quite seriously and people often lose their jobs over things.
This is not to say that it never happens. It's just not usually the major players in the industry. Some smaller companies are notorious for doing. *cough cough*...NOTHING.
I thought I could quote just a sentence, but can't figure it out...