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The initial reaction to the announcement of Apple Intelligence at the WWDC was pure excitement. Apple was finally joining the AI world, and everyone expected it would happen with its usual polish and attention to detail. Shortly after, it became clear that Apple Intelligence wouldn’t be fully released with the iPhone 16, and some features would not be available before next spring. The hype seemed dead.
Then came the Made by Google event, introducing the Pixel 9 Series and all the Gemini AI features that will be available as soon as the new phones are released. Actually, some of the Gemini AI features will be available on older Pixel devices. That had a sobering effect on everyone who was still hyped about Apple Intelligence. It has also made the success of the iPhone 16 Series much more questionable than one would expect from an iPhone release.
So, is this evaluation premature? Do you think Apple has a chance for a comeback in the AI battlefield? Is the Pixel 9 Series the big winner of the first stage of AI integration on smartphones? Are the AI features even that important?
I agree with the first half - but disagree on the second half.
Yes, Apple has been struggling lately. Yes, Google has been slacking in the hardware (and now pricing as if their productsaren'tlacking in the hardware is tough pill for people to swallow). Unsure about Samsung taking the lead.
But I have to disagree with a major flip in 2025. Mostly because people don't care about AI. Apple AI may be the weakest attempt at AI in the market, but Apple customers don't care. Very few people will switch from Apple because their AI sucks. Very few people will leave Google because their hardware is subpar against others.
IMO, AI is the industry failing to improve in the hardware department so they're trying to bring attention to the next big buzzword.
Things that are NOT allowed:
The initial reaction to the announcement of Apple Intelligence at the WWDC was pure excitement. Apple was finally joining the AI world, and everyone expected it would happen with its usual polish and attention to detail. Shortly after, it became clear that Apple Intelligence wouldn’t be fully released with the iPhone 16, and some features would not be available before next spring. The hype seemed dead.
Then came the Made by Google event, introducing the Pixel 9 Series and all the Gemini AI features that will be available as soon as the new phones are released. Actually, some of the Gemini AI features will be available on older Pixel devices. That had a sobering effect on everyone who was still hyped about Apple Intelligence. It has also made the success of the iPhone 16 Series much more questionable than one would expect from an iPhone release.
So, is this evaluation premature? Do you think Apple has a chance for a comeback in the AI battlefield? Is the Pixel 9 Series the big winner of the first stage of AI integration on smartphones? Are the AI features even that important?
I agree with the first half - but disagree on the second half.
Yes, Apple has been struggling lately. Yes, Google has been slacking in the hardware (and now pricing as if their productsaren'tlacking in the hardware is tough pill for people to swallow). Unsure about Samsung taking the lead.
But I have to disagree with a major flip in 2025. Mostly because people don't care about AI. Apple AI may be the weakest attempt at AI in the market, but Apple customers don't care. Very few people will switch from Apple because their AI sucks. Very few people will leave Google because their hardware is subpar against others.
IMO, AI is the industry failing to improve in the hardware department so they're trying to bring attention to the next big buzzword.