At this point, we all know that the Apple Vision Pro is one of the hottest topics when talking about the best AR/VR headsets to release soon. And despite all of us talking about it like it’s bound to release really soon, we don’t know exactly when that’ll happen.
That, however, may have become slightly more relevant thanks to a recent Apple investor’s call on which Tim Cook, CEO of the Cupertino company was present. And what happened is that Cook, allegedly, literally said:
I'm using the product daily.
Which was his way of highlighting a previous statement, which went like this:
We're looking forward to shipping early next year.
And, yeah. Now the “early” feels more timely.
And now, this is how I imagine a day in the work life of Tim Cook.
Okay, so allow me to elaborate. It feels like there are two camps of CEO/Company Owners that make tech products:
The ones that don’t use the products their company makes, because “it is cringy”
The ones that do because it is the right thing to do, because it's your name on the box
And, I mean, if it isn’t obvious that Apple is the second type of company, you must’ve not used an iPhone soon. Because you don’t really get this good of an UX experience otherwise.
As such, Cook sharing that he’s using the Vision Pro daily means that Apple is utilizing the same product development approach with its first mixed-reality headset as with the rest of its flagship products, like the iPhone or the iPad.
Not only that, but if you’ve got feedback from the CEO, who relies on the product to get — I presume, primarily — work done, then you know that the feedback is going to be worthwhile.
So, how early is the “early” in the “early 2024” going to be? We don’t know. But after a statement such as this, it feels like it’s going to be “precisely when it’s meant to”, very much so like a wizard.
Now all that’s left is for it to actually feel like magic when we try it on!
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Stan, also known as Stako, is a smartphone enthusiast who loves exploring the limits of Android customization. His journey with mobile tech began with the Nokia 5110 and evolved with devices like the BlackBerry 9350 Curve and Samsung Galaxy A4. Despite his love for Android, he holds equal respect for Apple, considering the iPhone 4s as a significant milestone in mobile tech. Stan started his writing career early, contributing to MetalWorld, and harbors a passion for creative writing. Beyond smartphones, he's interested in photography, design, composition, and gaming, often preferring solo projects to hone his objective thinking. He's also an avid student of open-source technology and consoles, with a special fondness for the Pebble Watch, Arduboy, and Playdate.
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