Meta Quest strategy of cheap VR headsets is paying off big time
Meta has been in the XR (Extended Reality) game for a very long time ever since it acquired Oculus. The company’s strategy these past few years has involved selling VR headsets at criminally low prices so that people can get their foot in the virtual door. And this approach seems to be paying off big time after the recent release of Meta Quest 3S.
The Meta Quest 3 and 3S saw sales soar through the roof as Christmas came closer. At one point I saw sales of the Quest 3S had surpassed 70,000 units in just a few days. Now that Christmas has ended the Meta Horizon app has become the top free app on the App Store. If that doesn’t indicate insane demand then I don’t know what does.
Meta remains convinced that XR is the future of computing and will overtake smartphones the moment it’s perfected. The Meta Orion — unveiled recently by CEO Mark Zuckerberg — showcases the vision that the company has for the coming decades. Though Orion is far from being an affordable reality, the company is doing everything to get people to try Virtual Reality.
A survey earlier this year revealed that only 25 percent of U.S. adults have used VR. However retention amongst VR users is high which means that once people try it they keep coming back for more.
The Quest 3S is one of the best VR headsets you can buy today. Not only is it super affordable but it’s also just as powerful and capable as the Quest 3. Meta definitely has the right idea when it comes to helping VR go mainstream and I cannot wait to see the Meta Quest 4 come out.
#1 Now https://t.co/bmdTi117CFpic.twitter.com/LeFNPFc4dg
— Luna (@Lunayian) December 25, 2024
There were a number of posts on social media trending with the phrase “Merry Questmas” as people shared their Quest purchases for the holidays. A lot of this demand has undoubtedly been driven by the Quest 3S which retails for just $299. For a device that is essentially a gaming console of its own that is an unbeatable price tag in my opinion.
The XR industry needed the Quest 3S. | Video credit — Meta
Meta remains convinced that XR is the future of computing and will overtake smartphones the moment it’s perfected. The Meta Orion — unveiled recently by CEO Mark Zuckerberg — showcases the vision that the company has for the coming decades. Though Orion is far from being an affordable reality, the company is doing everything to get people to try Virtual Reality.
A survey earlier this year revealed that only 25 percent of U.S. adults have used VR. However retention amongst VR users is high which means that once people try it they keep coming back for more.
The Quest 3S is one of the best VR headsets you can buy today. Not only is it super affordable but it’s also just as powerful and capable as the Quest 3. Meta definitely has the right idea when it comes to helping VR go mainstream and I cannot wait to see the Meta Quest 4 come out.
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