The Yankee Group sees a good year ahead for the Apple iPhone
The Yankee Group was so unimpressed with the Samsung Galaxy S 4 that it said that if Samsung were Apple, the phone would be called the Samsung Galaxy S IIIS. Additionally, in its March 2013 consumer survey, only 15% of those who responded said that they planned on purchasing a Samsung phone in the next 6 months compared with the 40% who said that they are planning on buying an Apple iPhone sometime in the next 6 months. The research firm also notes that Samsung does not seem to be able to command the same brand loyalty as Apple. In another survey, 61% of Samsung owners plan on buying another Samsung device for their next smartphone while 85% of current Apple owners plan on buying another iPhone when the time comes for the purchase of a new phone.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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