Typical U.K. Android user is a boring non-gamer
Nielsen says the average Android user in the U.K. is boring
"Seven of the 15 major apps experiencing the fastest-growing usage by UK Android smartphone users are commerce apps. These include apps used to buy digital products, general retail products, and experiences through social commerce. Of the other eight, two are banking apps, but only one is a game"
"Banking apps are attracting smartphone users. HSBC Fast Balance and Lloyds TSB are the third and thirteenth fastest-growing of all apps, with users engaging with them for around 20 minutes on average each month."-Nielsen
"Apps have grown up. The list shows that consumers are now seeking apps which help them with real-world tasks, not just fun gimmicks and games."-David Gosen, Nielsen managing director for digital in Europe
"Banking apps are attracting smartphone users. HSBC Fast Balance and Lloyds TSB are the third and thirteenth fastest-growing of all apps, with users engaging with them for around 20 minutes on average each month."-Nielsen
"Apps have grown up. The list shows that consumers are now seeking apps which help them with real-world tasks, not just fun gimmicks and games."-David Gosen, Nielsen managing director for digital in Europe
The data is based on how long an app appeared on a user's screen between May 2012 and October 2012.
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