Two years ago, TCL purchased the Palm name with the hopes of offering "absolute breakthrough innovations in Technology, Design, User Experience, Eco-system, Marketing, Supply Chain, and Business Models." The deal did not include webOS, which is currently owned by LG. But as they say, Man plans and God laughs. Over the following two years, TCL hasn't made one move to revive the Palm brand except to post a website. That site, mynewpalm.com, has just been shut down after two years.
Two years ago, TCL was ready to use the Palm brand on something that was 'coming soon'
So it appears as though TCL has decided to bet on BlackBerry instead of Palm. BlackBerry, even with its small market share, is more relevant today than Palm is. Today's young smartphone buyer is still going to recognize the BlackBerry brand thanks to models like the Priv. But many of them wouldn't recognize the Palm logo if one fell on their head.
So is it the end of the line for Palm? It certainly appears that way. If TCL was planning on using the Palm brand for something, too much time has now elapsed.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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