Survey: More Android users switching to the Apple iPhone than vice versa
According to a survey conducted by Consumer Intelligence Research Partners, 20% of Apple's customers over the last year came from an Android phone. At the same time, only 7% of Samsung's customers were switching from an iPhone. Meanwhile, from July 2012 to June 2013, 42% of Apple iPhone buyers were merely upgrading from another iPhone model. During the same time period, 43% of Samsung customers were coming from another Android phone, not necessarily a Samsung unit.
During that same 12 month period, more first time smartphone buyers switched from a featurephone to a Samsung branded handset (37%) than an Apple branded model (26%). Among smartphone users that switched brands, Apple took three times as many customers from Samsung (33%) than the latter took from Apple (11%). As it turned out, Samsung took most of its new customers from HTC, Nokia and Motorola. Apple took most of its new customers from BlackBerry.
source: CNN
Other demographics show that the average Apple iPhone user is wealthier and more educated than the average Samsung user. In a bit of a shocker, it turns out that iPhone owners tend to be younger than Samsung users. To get these figures, 500 smartphone buyers who had purchased a new phone in the previous 90 days, were surveyed every quarter from July 2012 to June 2013.
source: CNN
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