Sport model leads the way as over one million Apple Watches are pre-ordered in the U.S. on Friday

According to a firm called Slice Intelligence, U.S. consumers pre-ordered more than one million units of the Apple Watch on Friday when Apple started accepting reservations for its latest product. Data from online shoppers was combed through, and 957,000 of them ordered an average of 1.3 Apple Watches each.

As you might expect, the entry-level Apple Watch Sport, starting at $349, was the model most in demand accounting for 62% of orders. The average order came in at $503.83 per device. The average Apple Watch Sport order tallied $382.83 while the average invoice for the stainless steel Apple Watch came to $707.04.

The larger 42mm size was more in demand. When it came to the 38mm model, Sport buyers (32%) were more likely to order the smaller watch size than Apple Watch purchasers (24%). The most popular Apple Watch version was the Space Gray aluminum Sport model, which accounted for 40% of orders. The silver stainless steel unit accounted for 34% of the orders. The raw aluminum model had 23% of the pie while the carbon-coated Space Black stainless steel timepiece captured 3% of the reservations. The black fluoroelastomer Sport Band was the favorite Band of Apple Watch Sport and stainless steel Apple Watch buyers, accounting for 49% of the total ordered. 16% selected the white Sport Band while 10% picked the woven steel Milanese Loop, good enough for third place.

The pre-order period for the Apple Watch was typical for a new Apple product in that within minutes shipping dates were being pushed back to as long as 4 to 6 weeks with some models not expected to ship until July.

The breakdown of buyers was interesting. 21% had pre-ordered an Apple iPhone 6 and Apple iPhone 6 Plus and 11% will now own an Apple iPhone, Apple iPad and an Apple Watch.


source: SliceIntelligence via AppleInsider