Sony getting ready to release new Android flagship that will directly rival iPhone 5, Galaxy S III

Sony might have lost its positions in the smartphone market, but it’s confident that it will regain them and will do so by launching a smartphone that would give the new iPhone and Galaxy S a run for the money.

“We will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III,” Sony CVP of Sales & Marketing, Dennis van Schie, said.

Could van Schie be talking about the rumored upcoming Sony Yuga? Our guess is yes. We have heard that the Sony Yuga will sport a 5-inch 1080p display, most likely run on a quad-core Snapdragon S4, feature 2GB of RAM and a 12-megapixel camera.

What’s more, this phone could turn out to be water and dust resistant with IP57 certification. It is expected to run on Android 4.1 Jelly Bean and come with on-screen buttons, a departure from the usual layout for Sony devices.

On the tablet side of things, Sony will stay at it even though it admits it’s now very hard to eke out profit out of tablets.

“We will bring in addition to the existing Xperia Tablet other Android tablets to the market, but not many,” said Van Schie. That focus on quality, not quantity can only be welcomed.

Finally, Sony admits it is not planning any Windows Phone devices in the very short term, but keeps a close watch on the platform to see if it manages to lift off.

We could not blame them for that - after all latest research showed that even Samsung’s bada and Symbian still outsell Windows Phone. But that juicy new flagship definitely sounds promising, what do you think?

source: Financial Times Deutschland via Xperia Blog