A big issue right now for smartphone companies is in how well they attract first-time smartphone buyers. While people may talk about one platform taking users from another, the truth is that people are lazy, and unless there was something hugely wrong with the device they had, they'll likely choose the same brand again because it's what they know. So, Consumer Intelligence Research Partners (CIRP) took a look at Apple, Samsung and others to see how well they attracted new users.
It turns out that while iPhone users are loyal, and the platform is quite good at attracting disgruntled smartphone owners from other platforms, Apple has a problem with attracting first-time smartphone buyers. According to the research, "Almost 50 percent of previous [smartphone] owners buy an iPhone, while under one-third of first-time [smartphone] owners buy an iPhone."
On the other hand, Samsung and HTC do equally well in both attracting first-time smartphone users and those who have owned smartphones before. LG is actually quite a bit better at attracting first-time buyers, and the presumption is that it is because LG has more low-cost handsets, and has a larger presence in the prepaid market, which is generating the most first-time buyers right now.
Given how deep into the smartphone push, those who have never before owned a smartphone are those who are most price conscious, and those who really might not have wanted to switch, but eventually have to. CIRP found that prepaid carriers are doing well at catching first-time smartphone buyers, as are Verizon and T-Mobile. Sprint and AT&T have higher rates of returning smartphone buyers.
Michael Heller is known for his clear and informative articles on mobile technology. He explores important topics such as the rollouts of 5G networks and the advancements in mobile payments, offering readers insights into the evolving tech landscape.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: