Samsung tells New York to 'Be Ready 4 The Next Galaxy' as Galaxy S 4 announcement nears

Just as the press invites we saw, these billboards do say this is Episode 1 of Samsung Unpacked for this year. The company has so far held such Unpacked events for its biggest launches for devices from the Galaxy S or Galaxy Note series.
Once again, let’s remind you that the Samsung Galaxy S 4 will be unveiled in New York in exactly one week on Thursday, March 14th. So far, expectations are for a 5-inch 1080p device coming with a Snapdragon 600 chip in the United States and an Exynos one for the rest of the world. It will focus on features rather than pure specs though with some little tweaks like smart scroll that tracks your eyes to scroll around pages. The device is also again expected to be made out of plastic.
source: Pocket-lint

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