Report says LG G4 sales are lagging badly in Korea

LG cannot be happy with a report published today in South Korea revealing that the LG G4 is selling 3500 to 3800 units a day in the country. As June came to an end, a little more than 240,000 units of the company's new flagship phone were sold since the device was launched in late April, according to these reports published by Korean media. The big question for LG is whether the struggles that the LG G4 is having in its home country are taking place in other markets as well. LG had hoped to sell a combined total of 70 million smartphones worldwide in 2015 and the LG G4 was being counted on to produce many of those expected sales.

Back in April, LG said that it expected to sell 12 million LG G4 units globally in 2015. That would be a 20% hike over the 10 million LG G3 units sold world-wide by the manufacturer. A source inside the Korean mobile industry called the weak domestic LG G4 sales "a serious situation" for LG. As a comparison, the Samsung Galaxy S6 and Samsung Galaxy S6 edge have sold a combined total of 1.3 million units in South Korea. While the pair were released in the country close to three weeks before the LG G4 was launched, the head start doesn't change the fact that the Galaxy S6 and Galaxy S6 edge have been strongly outselling the LG G4 in Korea.

LG might have another card to play. For some time there has been talk about a higher-spec'd device to be launched by LG in the second half of this year. Earlier this month, we heard rumors about the LG G Pro 3, which could feature a 6-inch QHD (1440 x 2560 resolution) screen, powered by the Snapdragon 820 chipset. This device would include iris scanning technology.

If LG is going to come anywhere close to the goals it set earlier this year in terms of smartphone sales, it apparently will need to pull something out of its hat. Still, there is no guarantee that a device like the rumored LG G Pro 3 will be enough to make up for the tough start that LG has apparently incurred with the LG G4.


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source: asiae.co.kr (translated) via GforGames