RIM has recently extended a promotion that gave away a free BlackBerry PlayBook to anyone who submitted a "viable" app to BlackBerry App World. The promotion was to expire on Monday but RIM's Head of Developer Relations Alec Saunders has extended the deadline for the free PlayBook to March as developers have been signing up with the Canadian based manufacturer.
RIM says it is adding new developers
Saunders sent out a tweet on Tuesday proudly announcing that RIM had signed up 6600 developers in the previous 11 days. Developers have told Berry Review that it has been taking longer than usual to register as a developer, but RIM is supposed to have everything working fine now. And if you are a RIM investor worrying about the company giving away tablets for free, Saunders said these PlayBooks are part of 25,000 in RIM's inventory that have already been earmarked for developers since last fall. Besides, the company has already written down $485 million for unsold inventory which means that the company has already placed the value of these tablets at zero.
Regardless, it sounds like the developers were motivated by something in order to register with RIM. It wouldn't have been the free BlackBerry PlayBooks, right?
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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