Over a third of current iPhone owners are potential upgraders to the iPhone 7 and 7 Plus
According to research data by Boston-based firm Localytics, over 30% of iPhones currently in use are three or more years old. For example, the iPhone 5s from 2013 still holds a 17% user share, while even older devices like the iPhone 5 (2012) and iPhone 4s (2011) command single-digit shares.
Newer models like the iPhone 6 and 6s account for 30% and 19% of the total, while their larger 5.5-inch variants command 9% (iPhone 6 Plus) and 8% (iPhone 6s Plus). The 5-inch iPhone SE accounts for just 2% of a share, though.
However, analysts don't expect them to upgrade immediately, as iPhone owners on average tend to hold onto their handsets a few months longer than those of other smartphones. This means they are likely to postpone their purchase, wait for the 2017 model, or move to an Android device.
source: Localytics
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