Older Nexus smartphone trade-ins surge as Android enthusiasts rush for the Nexus 5X and 6P

The Nexus 5X and 6P have been warmly received by customers and the media. Since their launch in September, glowing reviews and sharp customer demand have been grabbing headlines, with the Nexus 6P becoming something of an Android "golden boy" in particular. Gosh, who knew a big screen premium smartphone running the absolute latest Android could turn out to be such a success!?

Anyway, our good friends at CompareMyMobile threw some trade-in sales data our way, so we'll gladly pour it into the maelstrom of hype swirling around the Nexus 5X and 6P! Over in the UK, trade-ins of older Nexus smartphones have risen a fair bit in the four weeks since Google unveiled its new smartphone duo. Nexus 5 and 6 trades are up 35.48% and 28.77%, respectively, which spells good news for the industry — apparently customers are still keen to trade-in and upgrade when exciting new devices, such as the Nexus 6P, launch.

CMM also concluded that these news spell an uprise for Nexus devices, with director Ashley Turner describing the report as "a notable leap for Nexus devices" and revealing that "Google Nexus phones are slowly increasing dominance in the Android trade-in market", with a higher trade-in percentage showing more consumers own a Nexus and consider upgrading to the latest model.

However, it is still Samsung's Galaxy S series that dominate the Android trade-in market (and regular market), with a total of 16.16% of all Android trade-ins for the past 4 weeks. The most traded-in Samsung smartphone was the Galaxy S4, grabbing 6.71% of Android trade-ins.

To those who enjoy a bit of graphics to the side of their raw data, here's the rising percentage of Nexus smartphone trade-ins illustrated in the graphic below:


source: CompareMyMobile