New Apple iPhone 7 ad focuses on expressive messages; it's "practically magic"
With iOS 10 this year came a new feature called expressive messages. This new feature gives iOS users a chance to make their iMessages standout more by including certain animations (such as balloons) along with the message. As it turns out, balloons are actually the star of Apple's latest ad for the Apple iPhone 7.
This is part of the new expressive messages found on iOS 10. As Apple would say, it's "practically magic." Check out the ad yourself by clicking on the video at the top of this article.
source: Apple
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