Now that Microsoft owns Nokia's Devices and Services group, it appears that new packaging is on the way for Lumia handsets. A picture displaying the new look shows a flatter box, with a lot of white, and an orange stripe. The box is for the Windows Phone 8.1 powered Nokia Lumia 630, and is the first move made by Microsoft to start the transition away from Nokia.
The old style box was blue and resembled the one used by Nokia for its feature phones. There is some talk that Microsoft will be re-branding the Lumia line using the Surface moniker. The only downside to that, is that the Lumia name is not only very well known, but is also nearly synonymous with Windows Phone. Companies spend hundreds of millions of dollars to achieve that kind of branding.
It will be interesting moving forward to see how Microsoft plans on making the Lumia line its own.
Microsoft introduces its new box with the release of the Nokia Lumia 630
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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