Candy Crush Saga brought in more than $1 billion in revenue last year
Candy Crush Saga is a free download from the major app stores. That is free as in no cost to the buyer. Yet, the mobile game brought in the amazing sum of $1.33 billion last year for its developer, King. All of that comes from in-app purchases. While that number seems high, consider that these in-app purchases have actually been declining. For the last 6 months of 2013 alone, the game had revenue of $1.04 billion. The game took in peak revenues of $551 million in the third quarter of 2013.
Since peaking, the game has continuously brought in less money each quarter. The fourth quarter of 2013 saw it take in $493 million. For the four quarters last year, revenues amounted to $429.5 million, $360.5 million, $277.4 million and $263.8 million respectively. If you want to know what happens when a popular mobile game goes south, ask Zynga who overpaid for Draw Something creator OMGPOP to the tune of $180 million back in 2012. When that game started to lose players, the company ran into major financial problems.
source: TheGuardian
While Candy Crush Saga might be the poster boy for the freemium pricing model, it is on a downward slope and those lost revenues will need to be replaced somehow. The problem is that 97.7% of those playing a King game are playing for free. It is the remaining 2.3% that supports the whole operation. On the other hand, this could be quite an opportunity for King if they could get more of those 97.7% to loosen their wallets.
source: TheGuardian
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