Apple releases iOS 7 promo video

Narrated in part by Jony Ive, Apple has released a promotional video for iOS 7 that includes many of the new features that were introduced today at WWDC. "I think there is a profound and enduring beauty in simplicity," says Ive in this video, explaining the new design of the UI for iOS 7. The executive goes on to discuss the new colors and the different look of the icons and how every detail was looked at closely.

As we see on the video, iOS 7 is layered, creating planes thanks to translucent displays. For example, when scrolling up on a list, you can see the faintest shadow of it as it moves behind the heading. The planes combine with new animations to provide "a sense of depth and vitality." Remember how rainy weather used to be represented on HTC's Sense with animation of raindrops hitting the screen? Apple has similar animation now, including a real nice one for a snowfall. Forget for a second about the features taken from other platforms. According to Apple, part of the goal in developing iOS 7 was to keep things familiar to iOS veterans, while creating a more useful OS with new features that can actually be helpful to users.

Part of the video shows off the new features on iOS 7 such as the Control Center, which allows you to change all of your settings from one screen. Recalling BlackBerry 10, which in turn calls to mind webOS, you can close open apps with a somehow satisfying upward flick off the screen. AirDrop allows you to share content with your nearby contacts without having to tap phones.

Check out the video below and then let us know what you think about iOS 7. Has Apple scored a homerun with the new look and the new features?



source: Apple via GSMArena