Led by 162% year-over-year growth in Apple iPad shipments for the first calendar quarter, total tablet shipments rose 124% in the worldwide global market during Q1. This is based on NPD's DisplaySearch quarterly figures which show that world-wide, Apple shipped 13.6 million units of the iPad in the first quarter, enough to give the device a 62.8% share of the global tablet market. Amazon's Kindle Fire gave up its second place position, replaced by Samsung. The Korean based manufacturer had a 7.5% marketshare and shipped 1.6 million units of its tablets in the period. That compares to Amazon's 4% global share and 900,000 Kindle Fire tablets that were shipped from January through March.
The new Apple iPad
RIM and Asus were in a tie for fourth place. Both the BlackBerery PlayBook and various Asus tablets shipped half a million units globally during the three months ended in March. That works out to a 2.3% marketshare for both manufacturers. Things were a lot different in the Q4 2011 numbers produced by IDC. While Apple still led with a 54.7% marketshare, the Amazon Kindle Fire was second with a 16.8% share. Samsung was third with 5.8% of the market. Of course, IDC and NPD might use different methodologies to produce their rankings, and sales of the Kindle Fire might have dropped off sharply after the holiday season. It was during the Xmas shopping season when the $199.99 price for the Amazon Kindle Fire led to huge sales.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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