Depending on the survey you look at, Chinese handset manufacturer ZTE is either the 4th or 5th leading smartphone producer globally. But as executive vice president He Shiyou said on Monday, ZTE wants to move into the top tier of handset producers, a level currently inhabited by Apple and Samsung. To reach that goal, ZTE is no longer focusing on entry level models and is concentrating on highly spec'd devices like the ZTE Nubia Z5S it just introduced Tuesday morning.
The 6.44 inch screen on the ZTE Nubia Z7 matches the size of the panel on the Sony Xperia Z Ultra
Another model, not announced today but spotted in a photograph, is the rumored ZTE Nubia Z7. Looking at the photograph, the handset might seem massive in size, and that is because it is. The screen measures 6.44 inches and if that number sounds familiar, that is because it matches the 6.44 inch screen found on the Sony Xperia Z Ultra, which currently sports the largest sized smartphone screen in the industry.
The ZTE Nubia Z7 supposedly is powered by the more powerful MSM8974AB variant of the Qualcomm Snapdragon 800 CPU, which is clocked at 2.3GHz. The Adreno 330 GPU on board the phone is overclocked at 550MHz as opposed to the normal 450MHz. It is the same Snapdragon SoC found on the Samsung Galaxy Note 3 LTE and the Xiaomi Mi-3. 128GB of native storage is packed on the device, which uses a custom ROM based on Android 4.4, KitKat.
It sounds like ZTE is hitting the ground running as it looks to close out 2013 with some strong momentum.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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