According to information from Chikita Insights, the research division of online ad networker Chikita, the BlackBerry Z10 is responsible for 5.3% of North American BlackBerry traffic. To put this number in perspective, after the same 65 days following its launch last September, the Apple iPhone 5 was the source of 12.1% of North American Apple iPhone traffic.
BlackBerry Z10 is responsible for 5.3% of North American BlackBerry traffic
Most analysts believe that BlackBerry might have done themselves a disservice by not releasing the QWERTY equipped BlackBerry Q10 first, before the all-touch BlackBerry Z10. Company CEO Thorsten Heins, who otherwise has done an admirable job with the Canadian company, chose to launch the Z10 first because of the large number of workers bringing in touchscreen Android and Apple iPhones with corporate BYOD plans. The hope was that the BlackBerry Z10 would staunch the flow of those leaving a work-issued Berry for another touchscreen device. He also alluded to the greater difficulty in producing the BlackBerry Z10 and wanted to get it out of the way so that the Q10 launch could go smoothly.
We expect Chikita to revisit the data 65 days after the launch later this month, of the BlackBerry Q10.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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