Tag Heuer enters the phone market

TAG Heuer and ModeLabs Group have signed an international licensing agreement to design, produce and sell mobile phones under the TAG Heuer label. The agreement made between the two groups is only a formal representation of their mutual work, joint research and development of mobile phones over the last few months.

This is the first time a luxury watch-making company enters the business of mobile phones.
TAG Heuer announced that the first communication devices that will bear their signature will reflect the functionality and design of the Swiss watch brand. The manufacturer has assigned its teams of designers and watch developers to this project for three years, expected to create a full range of entirely “tailor-made” mobile phones and related accessories.

The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008.

source: TAG Heuer